Destinations

This is your gateway to discovering China’s beauty! Whether it’s your first visit or a deeper exploration, we’ve got you covered.

Shandong

Shandong province, a major cultural hub on China’s eastern coast, offers more than just a blend of nature and heritage; it’s about unique experiences.

1. Dive Deep into Civilization’s Story

As a cradle of Chinese civilization, Shandong holds traces of human history stretching back over a million years. From the ancient Yiyuan Man relics (沂源猿人遗址) to the exquisite black pottery of the Longshan Culture (龙山文化), and from Confucius teaching under the apricot tree (杏坛讲学) to the lively debates at the Jixia Academy (稷下学宫), this land tells the story of Eastern civilization’s evolution. You can join the grand Confucius memorial ceremony in Qufu (曲阜祭孔大典), try your hand at ancient movable type printing (活字印刷术), or get hands-on in workshops making Zibo ceramics (淄博陶瓷) or Lu brocade (鲁锦), connecting directly with ancient wisdom. Annual events like the International Confucius Cultural Festival and the Intangible Cultural Heritage Expo keep these traditions vibrant and alive today.

2. Relax and Recharge Between Mountains and Sea

Shandong boasts a 3,500-kilometer coastline featuring world-class beach destinations like Qingdao’s Golden Sand Beach (金沙滩), Weihai’s “Swan Lake of the East” (东方天鹅湖), and Rizhao’s marine ranches (海洋牧场). Inland, majestic mountains like Mount Tai (泰山) and Mount Meng (蒙山) are not only great for hiking but are also natural oxygen bars with high forest coverage and incredibly fresh air. The province uniquely blends its hot springs with a rich wine culture. Check out Yantai’s Changyu Wine Culture Museum (烟台张裕酒文化博物馆) and Qixia’s Aishan Hot Springs (栖霞艾山温泉) – pairing fine wine with mineral springs offers a wellness experience unique to the Qilu region (齐鲁).

3. Experience Genuine Shandong Hospitality

Shandong people are famous for their warmth, traditionally “saving the best for guests.” This spirit translates into thoughtful and sincere tourism services today. With numerous national-level resorts and major cultural tourism projects, Shandong offers international-standard hospitality, from modern cruise terminals to charming countryside B&Bs. You can raise a glass at the Qingdao International Beer Festival, craft and fly your own kite at the Weifang International Kite Festival, or experience local life at a farmhouse stay (农家乐), trying activities like making savory crepes (摊煎饼) or grinding tofu (磨豆腐). As China’s first pilot province for integrated medical and wellness care, Shandong also offers unique services like traditional Chinese medicine therapies and meditation retreats.

Shandong’s distinct four seasons add rhythm to your visit: admire peonies in spring, savor crabs in autumn, hit the beach in summer, and soak in hot springs in winter. This blend of deep history, beautiful scenery, and warm hospitality, all transformed into tangible experiences you can feel and touch, is what truly sets Shandong apart.