Destinations

This is your gateway to discovering China’s beauty! Whether it’s your first visit or a deeper exploration, we’ve got you covered.

Zhejiang

Zhejiang Province, located on China’s southeastern coast, is famous for its “Poetic and Picturesque Jiangnan, Land of Mountains and Waters” (诗画江南·山水浙江) vibe. It’s a fantastic destination blending stunning nature, thousands of years of culture, and modern energy. It’s not just about traditional Chinese poetic beauty; Zhejiang also attracts visitors from all over with cool, innovative travel experiences.

1. Nature and Culture in Perfect Harmony

Zhejiang’s landscapes unfold like a traditional ink wash painting. You’ll find dramatic scenes with “countless peaks competing in beauty, myriad streams rushing through valleys” (千岩竞秀，万壑争流 ), alongside the gentle charm of “small bridges over flowing water beside homes” (小桥流水人家 ). Think of the misty, romantic West Lake (西湖 – Xī Hú), the wild, untouched beauty of the Nanxi River (楠溪江), or the unique peaks and waterfalls of Yandang Mountain (雁荡山) – all showcasing nature’s incredible artistry. Deep cultural roots run through everything: from the ancient jade artifacts of the Liangzhu Civilization (良渚文明 ) to the flagstone paths of the Southern Song Imperial Street (南宋御街) in Hangzhou; from the Buddhist chants on Mount Putuo (普陀山) to the black-canopied boats (乌篷船 ) described by the famous writer Lu Xun (鲁迅) in Shaoxing’s water towns. History is alive here, letting you feel the pulse of 5,000 years of civilization as you explore.

2. Idyllic Countryside and Eco-Living

Zhejiang is where the idea “Lucid waters and lush mountains are invaluable assets” (绿水青山就是金山银山) originated, and its rural tourism centers around authentic farming culture. You can stay in a guesthouse nestled in the bamboo forests of Moganshan (莫干山) and soak up the peaceful pastoral life, join in making traditional cured sausages (腊肠) in the ancient town of Anchang (安昌古镇), or watch a traditional puppet show performed by artisans under the covered bridges (廊桥 ) in Taishun (泰顺). These experiences not only preserve traditional ways of life but also turn the beauty of the landscape into unique travel value through ecological protection and sustainable development.

3. Where Tradition Meets the Future

Zhejiang cleverly blends classic charm with modern scenes. In Wuzhen (乌镇), the high-tech buzz of the World Internet Conference happens alongside the gentle paddling sounds of traditional boats in the water town. By Hangzhou’s West Lake, you might see young people dressed in traditional Hanfu (汉服) alongside seamless digital payment systems. Next to the replica ancient palaces in Hengdian World Studios (横店影视城), drone light shows often illuminate the night sky. This feeling of “time travel” reflects Zhejiang’s unique character as a digital economy powerhouse – protecting its cultural roots while embracing the future.

4. A Taste of Culture and Craftsmanship

From the delicate sweetness of West Lake Fish in Vinegar Gravy (西湖醋鱼 ) to the mellow richness of Shaoxing Yellow Wine (绍兴黄酒); from the beautiful crackled glaze of Longquan Celadon (龙泉青瓷 – Lóngquán Qīngcí) to the intricate seal carving art of the Xiling Seal Art Society (西泠印社), Zhejiang infuses craftsmanship into everyday aesthetics. You can try your hand at making celadon pottery, learn calligraphy and seal carving, or relax in a teahouse in the ancient town of Nanxun (南浔古镇) listening to Pingtan (评弹 – storytelling with musical accompaniment), experiencing the Eastern philosophy that “life itself is art.” Delicious seafood feasts and elegant tea ceremonies offer more tasty ways to understand the culture of the Jiangnan region.

5. Smart and Convenient Services

Zhejiang is leading the way with initiatives like the “Inbound Tourism Promotion Plan,” using smart service platforms to enhance the entire travel experience. Think faster electronic visa processing, barrier-free multilingual payment options, and AI tour guides providing real-time translation – all making it super easy for international visitors to travel around. The fact that Zhejiang welcomed over 35.67 million visitors during the 2025 Spring Festival holiday speaks volumes about its mature and inclusive service system.

In Zhejiang, travel is more than just sightseeing; it’s a cultural conversation across time. The province writes poetry with its landscapes and empowers it with technology, allowing every visitor to find their own unique “Jiangnan story.”